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EBONY Media Group is heading to Jamaica for Carnival and will be hosting celebrities, influencers and VIP guests during the curated trip from April 12 through to April 18.
The Black-owned media company said in a release that its participation in Jamaica’s Carnival, a new international venture, supports the brand’s mission to ‘Move Black Forward’ as a digital-first brand, allowing the company to extend its coverage of the Black diaspora by tapping into the beauty and rich culture of the Caribbean.
The initiative is in partnership with United Airlines, the release said.
“EBONY’s presence in Jamaica will present several opportunities for the brand to optimise strategic partnerships and expand the company’s global reach. The 2023 Jamaican Carnival experience will provide exciting and original content for the EBONY platform (including EBONY.com and various social media channels).
The release said the extension and presence of the EBONY brand in the Caribbean support the long-term vision of company’s Chief Executive Oﬃcer Eden Bridgeman Sklenar, and her commitment to growing EBONY in the new digital era.
“EBONY Media Group honours black lives and culture with creative, revolutionary and engaging content that focuses on educating and encouraging individuals from all walks of life,” Sklenar said. “While staying true to EBONY’s history of covering cultural diversity and exploration, this journey into the Caribbean demonstrates our devotion to celebrating the diversity of the black experience.”
Touted as an exclusive experience, Ebony said in a release that it promises to promote the luxury of Black travel, the treasured history of Jamaica, and the celebration of Caribbean culture and its people.
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