Philip Rose Named Jamaica Tourist Board Deputy Director – TravelPulse

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Philip Rose is the new deputy director of tourism, Americas at the Jamaica Tourist Board. (Photo Credit: Jamaica Tourist Board)
The Jamaica Tourist Board (JTB) named Philip Rose deputy director of tourism, Americas, with responsibility for the U.S., Caribbean and Latin America, organization officials said in a statement. Rose, who replaces the recently retired Donnie Dawson, took office officially on April 1, said JTB officials.
“Philip Rose has a long history working in tourism to promote brand Jamaica,” said Edmund Bartlett, Jamaica’s tourism minister. “Throughout the years, he has proven himself to be a visionary leader whose numerous successes have helped to elevate and maintain Jamaica’s status as one of the world’s top tourism destinations.”
Rose most recently served as JTB’s regional director in the U.S., with responsibility for overseeing sales and marketing in the Northeast. The region is responsible for the “largest share of visitor arrivals to the island,” according to JTB.
Rose previously held senior-level positions at JTB including regional director of Canada. During his tenure in this post, the country produced its highest-ever visitor arrivals in Jamaica, officials said.
Rose is a “global connector with long-standing relationships” and a “keen ability to identify and leverage marketplace trends and data,” said JTB officials. Rose’s digital expertise “led him to pioneer [JTB]’s use of social media as a marketing tool,” officials added.
“It’s an honor for me to accept this appointment [from] the Jamaica Tourist Board, who first recruited me from the hospitality sector over 20 years ago,” said Rose.
“I have always been passionate about selling and marketing travel to Jamaica [and] aligning strategies and tactics to meet objectives and targets,” said Rose, “so I look forward to doing so in an expanded capacity.”

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Brian Major is Managing Editor for Digital Publications & Guides/Caribbean.

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